How AI is Impacting Women's Careers: Risks and Opportunities

two woman sitting in front of a computer

As artificial intelligence (AI) continues to revolutionize industries, it raises important questions about its impact on the workforce, particularly for women. With the rapid advancement of generative AI and automation technologies, many traditional jobs are at risk of being displaced. Women, who are often overrepresented in administrative, service, and clerical roles, may face a disproportionate threat of job loss as AI takes over repetitive and process-driven tasks. However, while the risks are real, AI also presents new opportunities for women to upskill, innovate, and thrive in evolving fields. This blog explores how AI is reshaping the job landscape for women, highlighting both the challenges and potential paths forward.

Are women more at risk for losing their jobs to generative AI than men?

The answer is both yes and no. I think that jobs will definitely be impacted as they are in all great shifts in technology. And, like in every great shift in technology, there is a segment of the workforce that adapts and a segment that doesn’t and is left in an obsolete field. We can try to regulate and slow the change, but it is inevitable and those who are the most adaptable will find a new way to thrive professionally.

As far as the way this specifically affects women versus men, women have a strong advantage over men and are likely to fare significantly better through the transition than men. Historically, speaking women usually do fair better in these transitions. This is for several reasons. One, women are much more used to context shifting between multiple types of work and we are bred to be generalists and have a wider range of abilities. Men traditionally have been expected to specialize in one type of work and to devote large amounts of time in it. This is shifting as more women are in highly specialized professions and ask men to take up more of the household, social planning, vacation planning, and child rearing work, but they still don’t it nearly as much as women and we have still evolved to work in that manner and it take much more than one or two generations to undo that conditioning.

While the immediate effect of that shifting contexts, wearing multiple hats and being the CEO of the house is exhausting and means more hours worked by women overall, the unexpected benefit is that when one skill is no longer needed, we have others to fall back on and are more adept and willing to adapt when needed. The effect on the brain is similar to that of someone who learns multiple languages at a young age. Your brain will forever be better at learning new languages and your overall cognitive processing speed is faster than someone with one language. Someone who learns one language young, can learn a second language as an adult but it will be much harder and the mastery will not be the same as someone who learned when their brain was still forming. So, think of women and the multilinguists of the workforce. We are much better and learning a new type of work at an older age, because we already do multiple types of work in our lives (whether all those types of work have been paid or not).

Second, history has shown that women tend to be willing to do whatever job it takes to pay the bills and they are willing to get creative and innovative to make money in a society with a shrinking job market. You see this in entire countries where the nature of work changes significantly. One example of this was in the former Soviet Union as that entire region was making huge economic and labor shifts. There was a boom of women making a lot of money from selling door to door make-up. When asked about it, they said that they needed to feed their families and the men weren’t working so they found they could go door to door to their neighbors and make money one lipstick at a time because almost every one could at least afford that and the other women were also engaged in entrepreneurial endeavors and wanted to spend at least a little money on themselves. So, women are willing to do whatever it takes to adjust and ensure their families can survive, so we are likely to do the same again.

Third, the jobs that are least vulnerable to being made obsolete by AI are those that are most human in nature. In other words, the so-called “soft skills” that companies often rely on women for, whether the woman wants those duties or not. Also, those that require emotional intelligence, caregiving, and nurturing are also the most difficult to replace. Women have traditionally been funneled into those roles, either by necessity, gender role stereotyping, or actual preference, so they are in resilient fields during this transition.

a woman using a computer

Overrepresentation in Vulnerable Occupations: Examining Disparities in Job Security

Women are overrepresented in industries that are highly susceptible to AI automation, such as administrative, clerical, retail, and customer service roles. According to studies, up to 160 million women may need to transition between occupations by 2030 due to technological advances. In sectors like retail and hospitality, where women make up a significant portion of the workforce, AI-powered solutions like automated checkout systems, chatbots, and customer service algorithms are becoming more common, which directly impacts job availability.

The speed at which automation is being adopted in these sectors means women, particularly those in entry-level or routine tasks, are at higher risk of displacement. To address this challenge, governments, companies, and educational institutions must focus on creating proactive strategies for retraining and re-skilling these workers, enabling them to transition into more secure and AI-resistant roles in the future.

  • Identifying Vulnerable Occupations: Vulnerable jobs are typically those that are low-paying, lack job security, and offer minimal opportunities for career advancement. Examples include positions in retail, hospitality, and certain service industries. These roles often come with irregular hours, minimal health benefits, and are subject to economic fluctuations.

  • Demographic Disparities: Certain groups, such as women, racial and ethnic minorities, and immigrants, are often overrepresented in these vulnerable sectors. This overrepresentation can be attributed to various factors, including educational and economic disparities, systemic biases, and barriers to entry in more secure occupations.

  • Impacts on Individuals: Workers in vulnerable jobs face numerous challenges, including financial instability, higher stress levels, and limited access to resources such as healthcare. This can perpetuate cycles of poverty and limit upward mobility.

  • Systemic Factors: Understanding the systemic factors contributing to overrepresentation is crucial. These include educational inequities, discrimination in hiring practices, and economic policies that do not adequately support low-wage workers. Addressing these factors requires comprehensive policy reforms and targeted interventions.

  • Policy and Solutions: Efforts to mitigate these disparities involve implementing policies that improve job security, increase wages, and provide better benefits. Strengthening labor protections, expanding access to education and training, and promoting diversity in higher-paying industries are key strategies to address the root causes of overrepresentation in vulnerable jobs.

  • Future Directions: Research and advocacy are essential in addressing these issues. Continued examination of how different demographic groups are impacted by economic vulnerabilities will help in crafting more effective solutions and creating a more equitable job market.

Opportunities for Upskilling and Reskilling

While AI poses risks, it also presents significant opportunities for those willing to adapt. Upskilling and reskilling programs are crucial for helping women transition into more secure roles in AI and technology. Many new jobs created by AI will require digital literacy and technical expertise, meaning that with the right support, women can move into emerging fields like data science, software development, and machine learning.

Fields like healthcare, education, and creative industries — where women are already well-represented — can benefit from AI-driven innovation. By offering targeted reskilling programs that teach women these new technologies, society can ensure that women aren’t left behind in the digital economy. Empowering women with these skills not only makes them more competitive but also provides them with leadership opportunities in industries that will shape the future.

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Unpacking Gender Bias in AI Development: Implications and Solutions

As artificial intelligence (AI) continues to shape various aspects of our lives, addressing gender bias in its development becomes increasingly crucial. Gender bias in AI not only perpetuates existing inequalities but can also create new forms of discrimination. Here’s a detailed look at the issue:

1. Understanding Gender Bias in AI: Gender bias in AI refers to the systematic

Discrimination against individuals based on gender, which can be embedded in AI systems through biased data, algorithms, and design practices. This bias can manifest in various ways, from skewed decision-making to harmful stereotypes being reinforced by AI tools.

2. Sources of Gender Bias

  • Data Bias: AI systems often rely on historical data for training. If this data reflects historical gender inequalities or stereotypes, the AI can replicate and even amplify these biases. For example, a resume screening AI trained on past hiring data might unfairly favor male candidates if the historical data reflects gender imbalances in hiring.

  • Algorithmic Bias: Even if data is balanced, the algorithms themselves can introduce bias through their design and the assumptions made during their development. Algorithms may unintentionally favor one gender over another based on how they process and weigh different types of information.

  • Design Bias: The design and development teams themselves can contribute to bias if they lack diversity. Without diverse perspectives, biases that developers are unaware of may be unintentionally encoded into AI systems.

3. Implications of Gender Bias in AI

  • Reinforcement of Stereotypes: AI systems can perpetuate and amplify harmful gender stereotypes. For instance, AI-generated job recommendations might disproportionately suggest certain roles to women or men based on outdated stereotypes.

  • Inequitable Outcomes: Gender bias can lead to unequal treatment in critical areas like healthcare, finance, and hiring. Women might receive less favorable loan terms, or their health issues might be underdiagnosed if AI systems are biased.

  • Erosion of Trust: If AI systems are perceived as biased, it can erode trust in technology and institutions that rely on these systems, undermining their effectiveness and acceptance.

4. Addressing Gender Bias

  • Diverse Data Collection: Ensuring that data used to train AI systems is representative and inclusive can help mitigate bias. This involves actively seeking out and including diverse data sources.

  • Bias Detection and Mitigation: Implementing techniques to detect and correct bias in AI algorithms is crucial. This includes regular audits and adjustments to ensure fairness.

  • Inclusive Development Teams: Building diverse teams of developers and researchers can provide a range of perspectives and help identify potential biases that might otherwise go unnoticed.

  • Transparency and Accountability: Developing transparent AI systems and holding developers accountable for biased outcomes can promote fairness and foster trust.

5. Future Directions

The fight against gender bias in AI is ongoing, and continuous efforts are needed to refine practices, update methodologies, and educate developers. Collaboration between technologists, researchers, policymakers, and advocacy groups is essential to create AI systems that are fair, inclusive, and equitable.

woman doing a conference

Entrepreneurship and Innovation

AI offers unique opportunities for women entrepreneurs by enabling them to streamline business operations, increase efficiency, and improve decision-making. For instance, AI-driven tools can automate routine tasks like inventory management, customer service, and financial forecasting, freeing up time for business owners to focus on growth and innovation. This is particularly important for women-owned small businesses, where resources are often limited, and automating processes can lead to significant cost savings.

AI also opens doors for women entrepreneurs in sectors like fashion, wellness, and the creative arts, where technology can enhance product development, improve customer experiences, and personalize marketing strategies. By embracing AI, women entrepreneurs can break traditional barriers, scale their businesses faster, and compete more effectively in their industries. This empowerment helps women not only maintain but expand their footprint in the business world.

What can women leaders be doing now to develop skills in this area?

Women leaders need to become educated and engaged in how to use AI in ways that benefit them and their businesses. This will help them to be the decision makers and trendsetters as things continue to evolve and it becomes more and more commonplace in daily life. Seek out courses on how to integrate it into different systems and processes and one the impact on their workforce. 

  • Continuous Learning and Adaptation: Engaging in AI-focused education allows women leaders to stay ahead of technological advancements. Enrolling in relevant courses, attending workshops, and participating in industry seminars are practical steps to deepen their understanding of AI applications in business. This proactive approach ensures that they can adapt to changes and utilize AI to solve complex problems effectively.

  • Strategic Integration: Understanding how to integrate AI into various business processes can provide significant competitive advantages. Women leaders should explore how AI can optimize operations, from automating routine tasks to analyzing large datasets for actionable insights. This integration can lead to increased efficiency, reduced costs, and enhanced productivity, ultimately positioning their businesses for long-term success.

  • Workforce Impact and Management: It's essential for women leaders to assess how AI implementation will affect their workforce. This involves preparing for shifts in job roles, providing upskilling opportunities, and addressing potential concerns about job displacement. By creating a supportive environment that includes training programs and clear communication about the role of AI, women leaders can help their teams adapt to new technologies while maintaining morale and engagement.

  • Leadership and Innovation: As AI becomes more embedded in business practices, women leaders have the opportunity to set trends and shape the future of their industries. By staying informed and actively participating in the development of AI strategies, they can drive innovation and ensure that their businesses remain competitive. Being at the forefront of AI adoption not only enhances their leadership skills but also establishes them as key influencers in the tech space.

By taking these steps, women leaders can transform challenges into opportunities, fostering a culture of innovation and resilience that will benefit their organizations and their careers in an increasingly AI-driven world.

Empowering Women Leaders to Shape the Future with AI

Understanding and leveraging AI is crucial for women leaders to stay ahead in an evolving business landscape. By actively engaging with AI technologies and their potential applications, women can enhance their decision-making capabilities and drive innovation within their organizations. This proactive approach will enable them to lead more effectively, anticipate industry trends, and capitalize on opportunities that AI presents. Furthermore, as AI becomes increasingly integral to various sectors, the ability to navigate and implement these technologies will be a key differentiator in shaping successful and forward-thinking leadership.

In addition, fostering a culture of continuous learning and adaptation will be essential for women to thrive in an AI-driven world. By investing in AI education and integrating these technologies thoughtfully, women leaders can not only optimize their own career trajectories but also contribute to a more inclusive and dynamic work environment. Embracing AI with a strategic mindset will ensure that women remain influential voices in the future of work, driving positive change and leading with both innovation and empathy.

A Pathway to Empowered Leadership

As AI continues to reshape the business landscape, it’s essential for women leaders to stay ahead by mastering these technological advancements. Thrive Psychology Group is committed to empowering women in leadership roles, offering support and resources to integrate AI effectively within their organizations. By embracing AI, women can drive innovation, shape industry trends, and enhance their business practices. Through proactive education and strategic implementation, women leaders can turn potential challenges into opportunities, ensuring their influence and success in a rapidly evolving market.

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